Rise Above Research announces new reports

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Rise Above Research announced new reports, available on their reports page :

  • 2024 US Photo Printing Study  – The 2024 US Photo Printing Study is the most in-depth consumer study on traditional photo printing in the United States. It provides the results of an extensive online survey of 1,113 US consumers between the ages of 13 and 79 that focuses on printing habits and behaviors for traditional photo prints. There are thorough sections in the survey on retail, home, and online photo printing, as well as questions on ordering from mobile devices. The impact of economic concerns on photo printing is also investigated, and those who don’t print photos were also asked why they don’t print and what would make photo printing more appealing to them.
  • Three-Year Trends Shows Downturn in Photo Merchandise Buyers – The report takes a closer look at photo merchandise buyers and first-time buyers of photo books, photo cards, and photo wall/tabletop décor over the last three years and identifies and discusses a downward trend in sales of these products.
  • 2024 US Photo Merchandise Forecast: 2023-2028 – The annual US Photo Merchandise Forecast provides a five-year forecast for photo cards, photo books, photo calendars, and photo wall/tabletop décor in the United States, including unit sales, revenue, average selling prices and breakouts of online vs. retail order channels for each product area. The forecast deliverables consist of Excel pivot tables, PowerPoint charts, and a written report that also discusses drivers and barriers impacting the market.
  • The annual US Photo Prints Forecast Study is in the pipeline, with shorter analysis papers coming up over the next few months on various topics, so keep an eye out for updates to our reports page.

Written by 

Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.